idiot advertisers
Is it just my imagination or have advertisers suddenly forgot what they are supposed to be doing, selling the product? Let’s take webuyanycar.com, "where’s Dave?", "oh, he’s selling his car for the third weekend." Well maybe one of you "friends" should tell him that he only needs to be with the car when someone is coming to see it. If this muppet gives up his whole life so that he can stand outside and look at the car he seems to be selling by blu-tacking a “for sale” in the window then he deserves to keep the thing. Maybe he should give in and go indoors where the camera has a nice warm filter on it rather than the cold blue on they used outdoors. We’re not idiots we can see through the smiling faces of every happy camper that sings the annoying theme tune while he grumpily stands outside dressed like an extra from beauty and the geek. Let the singers get a quote for a car from webuyanycar.com and see the smile slide from their faces.
And that ‘s just one of many:
GoCompare - or as it should be known, try TescoCompare, they don’t have shit adverts.
Confused.com - are those employees you are now trying to scare us with, bloody hell.
CarSpotter - "do you know what your cars worth?", "no idea!", rubbish, the guy looks like the slimy sod who not only knows exactly what the cars worth but also what faults to hide when he sells it privately.
National Accident Helpline - "have you been injured at work...", or as it should truthfully say, "are you a clumsy ham fisted oaf? Yes then claim free cash here!".
Halifax - can’t even start on this. If this was a real radio station you would welcome a shotgun. Although I have to admit I do find a couple of the women quite cute.
Glade - why the hell would someone mistake a moulded plastic lump for a stone from abroad when it clearly has a hole to let the air freshener out? Muppets abound, plus do they think that joke is funny.
BT - What happens next? Hmmm, let me think she is lying in bed stroking her stomach, no man around and the kids are watching BT Vision freezing every 10 seconds, while waiting on downloads to finsh because they aren’t on a fibre exchange yet, so they only have 2 meg broadband. This is what forums and chat-rooms were made for, and boy have they been busy. BT may have shot themselves in the foot with this one.
Now there is argument that this is talking about the products, and therefore mission accomplished, but these adverts are playing to the lowest denominator, treat everyone as an idiot. I for one see these adverts and immediately think "won’t be getting that then". There are some cracking adverts though, and when they do hit the spot by god they are effective.
